Driver Avenue Group is an independent agency specialising in Marketing and Talent Management.

About Us

We are a multi-level business focused on meeting our client's objectives and providing positive results. Our expertise lies in developing decisive relationships with them as we set and deliver key outcomes via our extensive professional experiences and our complimentary business models and networks.

**We derive our name from the immediate route that needs to be taken to enter the Sydney Cricket Ground, the Sydney Football Stadium and Fox Studios Australia.** Many of Australia's greatest talent have taken this pathway, and as our name suggests we are focused on guiding our clients along the road to success too.

Our Services

We deliver holistic, hands on, comprehensive and trusted marketing and management structures for our clients.

Marketing

Driver Avenue Group Marketing is a trusted entity focused on matching our clients' needs and objectives with positive outputs.

We are here to provide and implement successful, targeted and highly measurable marketing programs.

We have vast experience in product and event marketing, branding, brand positioning and retail account management in Australia, working closely with major retailers including Bunnings, Woolworths, Big W, Kmart, Coles, Myer, David Jones and Mitre 10.

Our services include:

Integrated Marketing, Promotion, Public Relations and Media Programs
Event Management (ensuring brand engagement through positive experiential marketing)
Product Launches
Sponsorship Attainment, Alignment and Leveraging
Media Buying, Procurement and Placement
Talent Management integrated with Brand Management
Media and Production

Talent Management

We represent a wide and varied client base from professional Sporting Talent, Media Personalities and Entertainment Artists.

We are focused on building strategic plans for our clients to strengthen their individual brands and maximise commercial opportunities, whilst providing a framework to ensure their development of professional and personal attributes.

Services for our talent include:

Contract Negotiation
Governing Bodies and Employer Negotiations and Administration
Commercial, Brand and IP Development
Sponsorship, Endorsement and Brand Engagement
Financial Planning, Legal Advice and Player Welfare Assistance
Media and Public Relations
Full Administration and Diary Management
Public Appearances, Speaking and Event Engagements
Charity Engagements

Contact